Lucy Byer is a senior at Tulane University studying communications. Passionate about all things fashion and beauty. Experience with photoshoots, public relations, and influencer marketing.
CMM
May - August 2024
Creative Media Marketing is a full-service beauty and lifestyle PR and Influencer Marketing Agency. Completed monthly PR reports and stayed updated with press releases for brands including La Roche-Posay, Biologique Recherche, Hempz, and YENSA. Organized and executed creative deliveries to top-tier editors and lifestyle tastemakers in the beauty industry. Drafted creative editorial pitches. Selected influencers for various gifting opportunities from brands to increase press. Monitored and clipped media and social placements. Engaged in routine influencer, trend forecasting, and media research.
TT Studios
June - August 2023
June - August 2024
TT Studios is a female-owned and operated denim brand in Manhattan. TT Studios celebrates designs infused with utility, embodying timeless elegance with purposeful design. Worked behind the scenes of multiple indoor and outdoor photoshoots, taking content and organizing clothing. Created social media content across various platforms, including TikTok, Instagram, and Threads. Selected influencers to gift content to enhance brand visibility. Wrote blog posts highlighting recent trends and how to style specific pieces from the brand’s collection. Worked with the PR team to assist with gifting.
New Tradition Media
June - August 2023
New Tradition Media is a leading out-of-home advertising company. Worked under the sales team to create Excel spreadsheets of new potential clients in untapped industries for senior sales team members to contact. Compiled PowerPoint slide decks featuring prime advertising locations for potential clients tailored to their goals. Learned about the marketing process and how to secure new clients.