Creative Media Marketing
CMM
May - August 2024
Creative Media Marketing is a full-service beauty and lifestyle PR and Influencer Marketing Agency. Completed monthly PR reports and stayed updated with press releases for brands including La Roche-Posay, Biologique Recherche, Hempz, Haus Labs, and YENSA. Organized and executed creative deliveries to top-tier editors and lifestyle tastemakers in the beauty industry. Drafted creative editorial pitches. Selected influencers for various gifting opportunities from brands to increase press. Monitored and clipped media and social placements. Engaged in routine influencer, trend forecasting, and media research.
La Roche-Posay Pride In Dermatology Summer ‘24
I was honored to attend and assist at the La Roche-Posay Pride in Dermatology event, a unique initiative promoting skincare awareness while celebrating and supporting the LGBTQ+ community. Over 500 dermatologists, influencers, and journalists attended the event to support this mission.
Biologique Recherche
I crafted over a hundered creative deliveries to top-tier editors and lifestyle tastemakers in the beauty industry. This was the launch of Biologique Recherche’s Progeskin serum to visibly reduce aging.
Hempz SPF and Beauty Actives Launch
I had the privilege of helping execute the Hempz SPF and Beauty Actives Collection launch event at Island Oyster on Governors Island.